It’s the middle of July. Social feeds are quieter, inboxes are a little emptier, and the energy across many industries is a little more... relaxed.
If you’re a small business owner, coach, or content creator, you might notice something else this time of year: a slowdown in client inquiries, sales, and engagement. Welcome to the annual “summer slump.”
But while many entrepreneurs use this time to coast or catch their breath (which is absolutely valid), the most strategic ones use July to prepare for what’s next.
And one of the smartest moves you can make right now?
Hiring a virtual assistant.
In this article, we’ll break down:
-
Why July is the perfect month to bring on a VA
-
What makes summer hiring easier (and cheaper)
-
How to set your VA up for success before the busy fall season
-
What tasks to hand off now to reclaim your time
Let’s dive into why hiring now—rather than waiting until Q4 chaos—is one of the best business decisions you can make in 2025.
🕒 Why Summer Is the Smartest Time to Hire Help
While the fall and winter months are often packed with launches, holidays, and increased consumer activity, summer offers something rare in business:
Breathing room.
For many, July is a season of slowed momentum:
-
Clients are on vacation
-
Kids are out of school
-
Engagement dips on social media
-
Buyers delay decisions until “after summer”
While this slowdown might cause short-term stress, it’s also a golden opportunity to work on your business instead of just in it.
Hiring a VA in July allows you to:
-
Train and onboard without pressure
-
Hand off tasks before things get too hectic
-
Build systems that will support your fall goals
The result? You’re not scrambling in October to find help while mid-launch. You’re ready. Your business is stable, supported, and scalable.
👀 Why You’re Feeling Burnt Out Right Now
Let’s be real—2025 hasn’t been an easy year for most entrepreneurs.
Between platform algorithm changes, inflation, digital fatigue, and the pressure to “do it all” across 10+ channels, burnout is at an all-time high.
Here’s what I hear from many clients this month:
“I just need a break, but I can’t afford to stop.”
“I’m behind on everything and don’t even know where to begin.”
“I’ve grown—but I’m drowning in admin now.”
“I keep saying I’ll hire someone ‘soon.’ But soon never comes.”
Sound familiar?
Burnout isn’t always dramatic. Sometimes it looks like late replies, skipped social posts, or that nagging feeling that you’re falling behind—even when you're working nonstop.
Hiring a virtual assistant isn’t about being lazy or over-the-top. It’s about being realistic. You’re only one person. And your business needs more than one set of hands.
📈 Use July to Prepare for Your Next Growth Phase
What you do in the slow season determines how you’ll perform in the busy one.
July is an ideal time to:
-
Map out your fall launch plans
-
Organize your digital systems (files, SOPs, tools)
-
Review your customer journey and onboarding flow
-
Clean up your CRM or client list
-
Audit your website and update your services
-
Create social and newsletter templates
-
Batch evergreen content or lead magnets
Guess what? These are perfect virtual assistant tasks.
By delegating them now, you’re not only saving yourself time—you’re building a business that runs smoother when things pick up again in September and beyond.
💸 Bonus: Many VAs Offer Summer Discounts or Flexible Packages
Another reason July is a great time to hire?
Virtual assistants—especially freelancers—often have more availability in summer. Some even offer trial packages or onboarding discounts because they know many businesses are planning for fall.
That means:
-
Less competition to book top-tier talent
-
More time for thoughtful onboarding
-
Lower initial investment to “test the waters”
Hiring in July lets you avoid the rush. By the time other business owners are scrambling to hire in Q4, you’ve already got a trusted VA who knows your systems.
🧾 What You Can Hand Off Right Now
If you’re not sure where to start, here are examples of things a virtual assistant can take off your plate this month:
-
Organizing Google Drive or Dropbox files
-
Updating or creating SOPs (standard operating procedures)
-
Scheduling summer or evergreen content on social platforms
-
Cleaning up your email inbox and creating filters/folders
-
Refreshing your website copy or service pages
-
Creating branded Canva templates for Instagram, Facebook, LinkedIn, or Pinterest
-
Re-engaging past clients with email follow-ups
-
Formatting blogs or newsletters in your platform
-
Preparing launch calendars or promo schedules for Q3 and Q4
These aren’t flashy or high-level—but they’re the exact kind of background work that keeps your business strong.
🧠 Set Yourself Up for Peace Later
Imagine it’s October.
Your inbox is overflowing. You’ve got a new offer launching. You’re trying to market, serve, invoice, and keep up with messages across six platforms.
And you’re still telling yourself, “Maybe next week I’ll find someone to help.”
Now imagine that instead:
-
Your content is pre-scheduled
-
Your customer service emails are being handled
-
Your backend systems are working
-
Your assistant knows what you need without constant instruction
That’s the power of hiring early—when things are slower, quieter, and more intentional.
🧭 How to Find the Right VA This Month
Don’t wait until you’re overwhelmed to start searching. Take advantage of July’s slower pace to have conversations, interview candidates, and get clear on what you want.
Here’s how:
-
Post in freelance Facebook groups or job boards like Workello, Upwork, or WeAreIndie
-
Ask peers or mentors for referrals
-
Reach out to VAs who follow you or engage with your content
-
Look for people who specialize in your field (coaching, content, service-based, eCommerce, etc.)
Be specific about:
-
What kind of help you need (admin, content, systems)
-
Your ideal schedule or time zone
-
Your budget and trial period preferences
-
Tools you currently use (Google Workspace, Trello, Canva, Mailchimp, Shopify, etc.)
You don’t need a unicorn. You need a proactive, reliable partner who communicates well and cares about your vision.
Final Thoughts: Don’t Wait Until You’re Drowning
If you’ve been thinking about hiring help for months, take this as your sign.
You don’t have to be burned out to justify support. You don’t have to be “big enough” or “busy enough.” You don’t have to wait until fall hits like a freight train.
You just need to decide that your time, energy, and growth are worth protecting.
And there’s no better month to begin than July.
Need help getting started?
I can connect you with trusted virtual assistants, offer a free VA onboarding checklist, or help you write your first delegation plan. Just reach out.
Stop doing everything alone. Build your team. Start today.